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Social media marketing can be a particularly effective tactic for small businesses, if well planned and executed as part of a wider...

The short answer is YES! If you want to achieve measurable results from your marketing efforts then you absolutely need to create a...

You may have heard marketing folk talk about presenting a consistent brand online but what is it they really mean and how can you make...

The starting point for any marketing strategy is to identify your audience and who it is that you are targeting. This sounds obvious...

To be clear I’m just talking about businesses here (not about creating and monetizing a personal blog). This is a question I get asked a...

I’m just about to launch a new #SocialMedia campaign for a client and I’ve been coaching him on what makes a good post. So I thought I’d...

Is it just me or has the concept of connecting on #Linkedin changed recently? One thing I have always loved about LinkedIn is that it is...

Hi, I’m Sarah Butler and welcome to my brand spanking new website for my new consultancy firm. I am delighted to announce that I am now...